DOMINIC SOHSINGAPOREART DIRECTION / BRANDING / CONTENT
2022 -> 2026Network:  

 

1


SOJAO x Dirtydoodies — Heavyweight Tee Launch, 2026

Art Direction · Stop Motion · Campaign

Brief: Launch SOJAO’s first heavyweight tee, a collaboration with local illustrator Dirtydoodies built around one question: where do we go when we sleep?

Idea: SOJAO makes the bed and Dirtydoodies brings the dreams. The launch had to make her drawn dream world feel real.

Direction: I built her illustrated house as a miniature physical set and shot Lauren in stop motion inside it, with her own voice narrating the story behind the collaboration. I styled the set and shot the stop motion sequences and campaign stills, so the illustration moved from paper into a tangible, surreal world.

Output: Launch film, campaign stills, in-store VM, social and website assets.

Result:
  1. Launch Film
  2. Campaign Stills
  3. Miniature Set: Behind the Scenes
  4. In-Store VM
  5. Social & Web